Virtual Workshop | Returning in 2027 | Join the Waitlist
How to Get Leads from Google & AI Search
A practical SEO and AI Search (GEO) workshop for architects, interior designers, engineers, and construction companies that want to generate more qualified leads from Google, ChatGPT, and AI search.
Workshop Details
Learn how Google Search and AI search are changing the way clients discover architecture, engineering, construction, and design firms—and what you need to do to stay visible.
This is a 2-hour live workshop, and a small group of participants.
- Next Workshop: 2027 (dates to be announced)
- Location: Online (Google Meet)
- Participants: Maximum 15
- Registration: Join the waitlist
Tailored for any architecture, engineering and construction (AEC) company, residential and commercial.
Straight from Our Students
Lawrence Sit
“Daniela’s workshop was informative and engaging, offering clear insights into SEO and how AI is shaping search in today’s evolving landscape.”
Vivian Hisey
“Daniela has a great, pragmatic approach to digital marketing. It’s all about demonstrating the application of approaches in real life — something not everyone is good at. She knocked it out of the park.”
A workshop built for AEC firms
This workshop is for you if …
- You’re the owner or marketing manager of a construction or interior design company.
- You get most of your work from referrals and relationships.
- You’ve tried some digital marketing but want clearer results.
- You want real examples from your industry.
- You want guidance from a marketer who works with interior design or construction firms.
AI has changed SEO.
AI search is changing how people research firms, compare companies, and choose who to contact. And it’s changing all the time. Since this workshop first launched in March, we’ve updated roughly 30–40% of the material to reflect how quickly AI search has evolved.
The Agenda
1. AEC Marketing Success Stories
We’ll look at real examples from interior design, architecture and construction firms and where their leads came from (including Google, social media, and yes—AI) so you can see what’s worth focusing on.
2. How Google SEO and AI Search Really Work
You’ll get a clear, practical explanation of how Google and AI tools like ChatGPT surface and reference service-based businesses.
3. A Step-by-Step Plan for Showing Up on Google & AI Search
This session breaks SEO and GEO down into a clear, repeatable process so you know what to focus on, what matters most, and how to apply it across your website and online presence.
4. Tools & Softwares [NEW SECTION]
This is a new addition to the workshop since we last launched it in March. We’ll share the latest developments in tools and software we have at our disposal to track keywords, prompts, leads and traffic from AI search.
5. Lead Quality vs. Source
Are leads from search better than leads from referrals? We’ll look at where good leads come from—referrals, Google, AI tools, and social media—and how to tell what works best for your business.
6. Live Demos
We’ll finish with a 45-minute Q&A and demo session where you can get tailored advice on your website and marketing. We’ll be a maximum of 15 participants, so we’ll have time to do a live demo for everyone.
Giving Back
Habitat for Humanity
20% of proceeds will be donated to Habitat for Humanity GTA to support housing solutions in Canada.
Meet the Teacher
Daniela Furtado
Daniela is a consultant, speaker and writer.
Through her agency, Findable Digital Marketing, she helps architecture and construction firms get found online and grow beyond ‘just’ referrals. Her work has helped many clients get more and better leads by making it easier for the right people to find them online.
Daniela holds a Bachelor of Commerce, a Master’s in Digital Marketing, and has over 10 years of hands-on experience. She’s been featured by the Interior Design Show, CBC Radio, and Canadian Architect Magazine, and guest lectures at local colleges.
Straight from Our Students
Andrea Ronan
“The case studies were very tangible, and hearing the questions along with the conversational answers was a great learning experience.”
FAQ
1. We’re a mid-sized company. Is this for us, or only established firms?
This workshop is for any company that wants to get leads from Google. We work with both SMEs and companies that have been around for 20–30 years.
2. We’re in the middle of redesigning our website. Can I still take this workshop?
Yes. You’ll learn how SEO works so when you build your website, it’s set up properly from the start. No guesswork or costly fixes later.
3. I’ve taken one of your past workshops. Should I take this one?
About 30–40% of the workshop is new since we last offered it in March 2026. We’ll share the latest strategies for getting cited in AI search, walk through new SEO and AI tools, and do live reviews of every participant’s website, Google Business Profile, and overall search presence.
If you’ve attended before, join as a refresher – or skip it if you want entirely new material.
4. Is this just for residential companies?
No. This works well for residential and private commercial companies.
5. We rely on referrals. Will SEO actually work for us?
Yes. People still Google professional service firms like architects and general contractors, even after getting a referral, as a means of research. This workshop shows how SEO supports referrals and brings in new leads.
6. Will there be a replay?
Yes. A replay will be available only to those who purchased the workshop. We don’t sell replays on their own once the workshop is over, so if you want access, make sure you’re in before it happens.
7. Is this an SEO workshop?
Yes, but SEO has changed. Today’s SEO isn’t just about ranking in Google. It’s also about helping your firm appear in AI-generated answers from ChatGPT, Google’s AI Overviews, Gemini, Claude, and other AI search tools. This workshop covers both traditional SEO and Generative Engine Optimization (GEO), giving you a practical strategy for how people search today.
Stop relying only on referrals to grow.
Virtual Workshop | Returning in 2027 | Join the Waitlist