MARKETING SPEAKER

Clients are no longer searching only on Google. They’re also asking AI tools like ChatGPT, Gemini, and Perplexity to recommend professionals. This session shows you how to increase your visibility in both Google and AI search.

You’ll learn the basics of SEO and GEO, how to optimize your website and online presence, and what it takes to get ranked and cited. Through real client case studies, I’ll share the strategies, tools, and prompts we use to generate qualified leads.

Because AI search is changing quickly, this workshop is updated every 3–4 months with what’s working today and what we’re still testing.

With so many marketing channels available, it’s easy to spread yourself thin trying to be on all of them. The truth is: the platform doesn’t matter. What matters is understanding how your customers actually shop online. 

In this session, you’ll learn the key differences between social media and Google, when to use each, and how to align your strategy with real customer behaviour. 

Using case studies, we’ll cover common pitfalls that businesses face when spreading efforts too thin. Attendees will leave with a clear framework to prioritize the right channel and focus on what drives results.

Digital marketing can feel overwhelming. Big goals, changing algorithms, and no sense of what to do first.

In this session, you’ll learn the fundamentals of digital marketing through three real case studies—an architect, an interior designer, and a construction firm. You’ll see how a simple, step-by-step strategy doubled inquiries in one year by improving websites, Google visibility, social media, referrals, and content.

You’ll leave with a clear understanding of what matters most, what to prioritize first, and how to build a marketing system that brings more of the right opportunities to your firm.