Speaker’s Kit

Clients are no longer searching only on Google. They’re asking AI tools like ChatGPT, Gemini or Perplexity to recommend professionals. This session shows how to make your firm visible in this new online search landscape. 

You’ll learn how to structure your website and project portfolios so AI tools can understand your services, highlight design specialties, and surface your firm in results. 

We’ll also cover how to showcase trust signals, such as awards, credentials, press features, and client testimonials, that build credibility online. 

With so many marketing channels available, it’s easy to spread yourself thin trying to be on all of them. The truth is: the platform doesn’t matter. What matters is understanding how your customers actually shop online. 

In this session, you’ll learn the key differences between social media and Google, when to use each, and how to align your strategy with real customer behaviour. 

Using case studies, we’ll cover common pitfalls that businesses face when spreading efforts too thin. Attendees will leave with a clear framework to prioritize the right channel and focus on what drives results.

Digital marketing can feel overwhelming. Big goals, changing algorithms, and no sense of what to do first.

In this session, you’ll learn a 12-month roadmap. Through three real case studies—an architect, an interior designer, and a construction firm—you’ll see how I doubled inquiries in just one year. Month by month, I’ll lay out the sequence unfold: clarifying services, refreshing the website, growing visibility, nurturing referrals, and scaling strategically.

Attendees will leave with a clear framework to become findable by design—making it easier for clients and opportunities to come to them.