SevenPoint Interiors (Visual Elements)

Helping a Canadian Design Firm Expand Into the U.S. – and Building Authority in Year One

The Client

SevenPoint Interiors, backed by parent company Visual Elements, was a Canadian commercial design firm expanding into the United States during the rapid growth of legalized cannabis retail.

They had a salesperson based in New York tasked with building relationships and generating U.S. opportunities – but expansion required more than outbound outreach.

The Results

Over one year:

• Increased inbound leads significantly (specific figures confidential at the client’s request).
• Organic traffic grew by 184%
• Keyword rankings increased from 230 to 401
• Achieved strong visibility in priority U.S. states with active legalization
• Built search authority for high-intent industry terms
• Strengthened inbound visibility to support the U.S. sales effort

Digital marketing became a growth engine that complemented outbound sales — reducing reliance on cold outreach and accelerating U.S. market entry.

By 2024, SevenPoint Interiors was consolidated into its parent brand, Visual Elements.

The Challenge

The goal was to use a sister brand to strategically enter and expand within the United States during a period of rapid growth in the cannabis industry.

Entering the U.S. market meant competing in newly legalized states, each with different medical and recreational cannabis regulations.

They needed to:

• Establish credibility in the U.S. as a Canadian firm
• Generate inbound demand to support a one-person sales operation
• Target only states where cannabis retail is legally permitted
• Ensure all messaging complies with evolving cannabis marketing laws

It was a cross-border expansion.

How We Did It

From Months 1 to 3, we focused on Strategy and SEO — building a U.S.-focused expansion strategy aligned with state-by-state legalization and optimizing the website.

From Month 4 onward, we implemented a 12-month content strategy targeting legalized markets while ensuring compliance with cannabis advertising regulations and terminology.

As search authority strengthened in priority states, inbound visibility increased — supporting the New York salesperson with qualified opportunities.

Let’s work together

We’re a digital marketing agency for interior design and construction companies. We 5X website traffic and 2X inquiries in 12 months through our program, Soil to Apples™. 

Interested? Schedule a call–we’d love to help!