Lorla Studio
From 23 to 89 Annual Inquiries — and $436K in Influenced Revenue in 3 Years
The Client
Lorla Studio is a high-end residential interior design firm based in Washington DC and serving the surrounding area. Their average project value is approximately $70,000.
The Results
Over three years:
- Marketing efforts influenced approximately $112K (2023), $250K (2024), and $436K (2025) of revenue.
- Annual inquiries grew from 23 to 51 to 89.
- Lorla Studio ranked in the top 3 on Google for “interior designer Washington DC.”
- They maintained an average close rate of ~7%, with an average project value of ~$70,000.
The Challenge
Lorla had done what many designers are told to do: Beautiful branding. A polished website. Press placements. But none of it translated into predictable inquiries.
There was no marketing strategy – no way to amplify her beautiful project photos and generate new inquiries. There was no measurable lead source. Growth depended entirely on referrals and reputation.
And she didn’t want to become a one-person marketing department. She wanted to focus on designing. The challenge was building a system.
How We Did It
From Months 1 to 3, we focused on Strategy and SEO. We clarified positioning, optimized key service pages, and built strong SEO foundations. By Month 3, search visibility increased.
From Month 4 onward, we shifted to Content and Growth. We published ongoing SEO-driven content, social media, and later email marketing.
By Year 2, inquiries were steadily compounding. By Year 3, annual inquiries had nearly quadrupled.
The Testimonial
“We are in our third year of working with Findable, and have very much enjoyed working with Daniela and her team. The work they have done with our SEO, social media and email campaign has made a tangible difference in our business, and bottom line.
They are dynamic in their methods and strategies, and have been flexible in accommodating our new scope requests. They have been flexible and forward thinking as we made some adjustments to our SEO strategy, based on what’s working well, and what has been less successful.
I definitely recommend Findable for their SEO marketing and social media services!”
– Laura Hur, Principal of Lorla Studio
Let’s work together
We’re a digital marketing agency for interior design and construction companies. We 5X website traffic and 2X inquiries in 12 months through our program, Soil to Apples™.
Interested? Schedule a call–we’d love to help!