Lorla Studio
From 23 to 89 Annual Inquiries — and $436K in Influenced Revenue in 3 Years
The Client
Lorla Studio is a high-end residential interior design firm based in Washington DC and serving the surrounding area. Their average project value is approximately $70,000.
The Results
Over three years:
- Marketing efforts influenced approximately $112K (2023), $250K (2024), and $436K (2025) of revenue.
- Annual inquiries grew from 23 to 51 to 89.
- Lorla Studio ranked in the top 3 on Google for “interior designer Washington DC.”
- They maintained an average close rate of ~7%, with an average project value of ~$70,000.
The Challenge
Lorla had done what many designers are told to do: Beautiful branding. A polished website. Press placements. But none of it translated into predictable inquiries.
There was no marketing strategy – no way to amplify her beautiful project photos and generate new inquiries. There was no measurable lead source. Growth depended entirely on referrals and reputation.
And she didn’t want to become a one-person marketing department. She wanted to focus on designing. The challenge was building a system.
How We Did It
From Months 1 to 3, we focused on Strategy and SEO. We clarified positioning, optimized key service pages, and built strong SEO foundations. By Month 3, search visibility increased.
From Month 4 onward, we shifted to Content and Growth. We published ongoing SEO-driven content, social media, and later email marketing.
By Year 2, inquiries were steadily compounding. By Year 3, annual inquiries had nearly quadrupled.
Let’s work together
We’re a digital marketing agency for interior design and construction companies. We 5X website traffic and 2X inquiries in 12 months through our program, Soil to Apples™.
Interested? Schedule a call–we’d love to help!