Callaway Construction
From Cold Outreach to a $1.7M+ Childcare Construction Pipeline in Year One
The Client
Callaway Construction is a Texas-based commercial general contractor generating approximately $12 million in annual revenue across multiple commercial sectors nationwide.
After completing several childcare projects, they identified an opportunity to build a specialized division focused exclusively on childcare and daycare construction. Their average project value is approximately $250,000.
The Results
In 2024, the childcare division received just 4 inbound inquiries and closed 1 project.
From 2024 to 2025:
- Increased inbound inquiries from 4 to 17 year to year
- 82% of leads came from Google
- 11% of leads came from AI search tools like ChatGPT
- Ranked at the top of Google for “childcare construction” and “daycare construction” in states including Texas, Colorado, North Carolina, and Massachusetts
- Generated a $1.7M+ minimum pipeline
The Challenge
Before working with us, the childcare division did not exist as a distinct brand.
Business development relied heavily on cold outreach, trade shows, and relationship-building. The internal point of contact was a one-person business development team that managed sales, marketing, and operations while seeking internal buy-in for a new niche focus.
There was no inbound strategy or online presence. No system for generating qualified leads online.
The goal was build authority and demand for a specialized childcare construction division, without adding more pressure to an already stretched team.
How We Did It
From Months 1 to 3, we focused on Strategy, Website, and SEO. We launched a separate website dedicated to the childcare division with strong SEO. By Month 3, they were ranking top 10 for “childcare construction company.”
From Month 4 onward, we created ongoing SEO-driven content targeting high-intent childcare and daycare construction searches. As visibility strengthened, inbound inquiries increased. This reduced reliance on cold outreach and trade shows.
The Testimonial
“Working with Daniela and her team at Findable Digital Marketing was a great experience from start to finish.
We’re a multi-million dollar construction company based in the USA, and we brought them in to help us build out and expand our childcare division. Even though they’re based in Canada, that was never an issue. They understood what we were trying to accomplish right away.
At the time, we had one person handling sales and marketing and were only seeing about 4 solid inquiries. After a year of working together, that number grew to 17 real inquiries.
They redesigned our website, got us ranking on the first page of Google and even showing up in ChatGPT. They helped position our childcare division for growth. They know what they’re doing when it comes to construction marketing.
I enjoyed the whole process, and they did an amazing job. I truly appreciate everything they’ve done for us. I’ll definitely refer them to anyone I can.
Thank y’all again!”
– Jeff Park, Co-Founder
Let’s work together
We’re a digital marketing agency for interior design and construction companies. We 5X website traffic and 2X inquiries in 12 months through our program, Soil to Apples™.
Interested? Schedule a call–we’d love to help!