Artco Hospitality Furnishings
Helping a hospitality furniture manufacturer shift from RFP-driven sales to inbound demand.
The Client
Artco Hospitality Furnishings is a Canadian manufacturer of custom furniture for the hospitality industry, serving major hotel brands including Marriott, Hilton, Four Seasons, Ritz-Carlton, and Loews.
Historically, their sales relied heavily on RFPs and procurement buyers, with the website functioning primarily as a portfolio rather than a source of new business.
Looking ahead, Artco wants to diversify how they generate demand and position its website as a long-term source of inbound inquiries.
The Results
Since implementing the strategy:
- Increased inbound leads significantly (specific figures confidential at the client’s request).
- Organic traffic increased 51% (2024–2025)
- The website ranked for 191 keywords
While the project is ongoing, these results show early momentum toward building inbound visibility for the brand.
The Challenge
Artco’s website showcased projects but was not designed to attract new opportunities.
Their goal was to build visibility and authority online so the company could:
- Influence hospitality buyers earlier in the procurement process
- Strengthen their reputation as a premium manufacturer
- Gradually shift from RFP-driven sales to inbound demand
This required building a strong digital foundation that could support the business over the long term.
How We Did It
We worked with Artco’s marketing team to develop a long-term digital strategy.
The first phase focused on SEO to strengthen search visibility. From there, we began building content designed to position Artco as an authority in hospitality furnishings and influence buyers earlier in the RFP process.
Artco understands that digital marketing is a long-term investment and has committed to building this channel over the coming years.
The Testimonial
“Daniela and her team were fantastic to work with. We worked with them on several projects for our group of companies that focus on home interiors. They were knowledgeable, communicated clearly, and ensured the project was on track. They were willing to scale and work with our specific budgets and needs, which made them very easy to work with. We’d highly recommend them.”
– Kristen Weber, Director of Marketing
Let’s work together
We’re a digital marketing agency for interior design and construction companies. We 5X website traffic and 2X inquiries in 12 months through our program, Soil to Apples™.
Interested? Schedule a call–we’d love to help!
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