AN SEO & CONTENT MARKETING AGENCY FOR DESIGN & BUILD

Steps Public Art

About the Client

STEPS Public Art is a charitable organization that provides placemaking and public art installations in Canada.

The Problem

  • Expand from Toronto to Canada. While their website spoke specifically to the Toronto market, their portfolio had expanded nationwide. STEPS Public Art wanted to update both their website and their marketing strategy to market their services across Canada.
  • More branding, more donorship. With a lasting reputation in the art community and their organization’s name on public art throughout the country, prospective donors commonly search for their brand on Google. STEPS Public Art wanted to make sure their, and not their competitors’, brand name appears on Google to be the first to receive donations.

The Solution

Working with STEPS Public Art, we updated and optimized over 50 web pages based on their website analytics and third-party keyword data. We rewrote titles, subheadings, metadata, and content to use best SEO practices, and geo-targeted keywords and clearly describe their services to date.

Next, we identify goals and metrics and then set up the technology and processes to help their marketing department around analytics, Google Ads, and digital PR campaigns. Once the process was up and running, we trained and handed it off to their team.

Today, they rank on the first page for keywords like “public art management” and “creative placemaking” across Google Canada. They also receive inquiries from artists, corporations, and community partners for their services from their website every month.

The Outcome

“It was an enriching experience working with Findable Digital Marketing. The small but mighty team is enjoyable to work with, extremely communicative, and really supported STEPS Public Art in understanding technical aspects of SEO, Google Analytics, Google Ads, and PR strategy to bring more awareness to our work in art, placemaking and community engagement in support of our national mandate in helping people find and experience public art. We recommend connecting with Findable if you are looking for support in digital marketing for creatives with a fun and competent team!”

– Grace Eva, Engagement Manager of STEPS Public Art