Sansa Interiors

About the Client

Sansa Interiors is a residential interior design firm in Toronto.

The Problem

1. A lot of experimentation but not a lot of strategy. They dabbled with Google Ads, blog posts, and social media, they pitched to design magazines and even experimented with billboards – none with success. They tried a little bit of everything but they didn’t have a clear direction or cohesive strategy. 
2. Too much of the same. They received all their new business from referrals. While word-of-mouth is a sign of happy customers, it also attracts more of the same. Sansa Interiors no longer wanted to design single rooms or small apartments. Instead, they wanted to design an entire floor or home.
3. Irregular process, irregular sales. They didn’t stick to a marketing strategy long enough to build processes and efficiencies or see regular results like consistent traffic and sales inquiries.

The Solution

Over the course of a year, we worked with Sansa Interiors to achieve three goals:

1. Strategy
2. Process
3. Sales

Our first goal was to have a strategy: we identified one specific target customer and researched their psychographics. With this customer in mind, we made all strategic business and marketing decisions to exclusively attract them.

Our second goal was to build a process: with every completed project, we created up to 5 pieces of SEO-friendly content like case studies and blog posts, pitched the project to design magazines, and ran Google Ads. With a strategy and process in place, we created a well-oiled marketing machine.

Today, Sansa Interiors ranks number 1 on Google Canada for the competitive keyword “interior designer toronto” and projects have been featured in over a dozen print and digital publications worldwide like Casa Vogue, Design Milk, and Globe & Mail, amassing 3 million views. 

By the end of our program, we taught their internal team how to do their own marketing.

Our third goal was to bring in consistent sales inquiries: with a strategy and process in place, sales came in naturally. We worked closely with Sansa Interiors to create an appointment funnel. That is, an easy way for people to inquire and an easy way for sales to track them. 

After a year, Sansa Interiors received between 5 to 20 sales inquiries a month.

The Outcome

“One of the best SEO agencies I have ever worked with. I have been working with Daniela and her team to enhance my company’s website SEO and I keep on coming back again and again to Findable Digital Marketing because of the amazing service we have received. I have recommended Daniela and Findable for SEO work to so many people in Toronto!

Daniela and her team started the process by looking over my whole website, SEO, backlinks, etc., and walked me through what everything meant and what needs to be done. They then set a plan of attack and tackled every single aspect so flawlessly. I love working with Daniela and Juliana for both SEO and Google Ads and they do everything from top to bottom. They helped me hone in on my market and even get blog content out that is well-optimized.

I have been working with Findable Digital Marketing for 6-months and will continue to use their fantastic services. My company has ranked higher on Google and more so we were able to get proper leads and projects from the work that has been done.

We have seen proper scalable results and I am so thankful for the work Daniela has done. She is such a pleasure to work with and super attentive to detail. It is scary at first to dive into SEO especially when you know nothing about it, but Daniela made me feel at ease and really helped me see the amazing potential it brings to our business as well as the growth we have seen.

In summary – I am mind blown.”

– Jude Kamal, CEO of Sansa Interiors

December 2020

• Website Traffic – 583 visits
• Organic Traffic – 10%
• Ranked Keywords – 5
• Monthly Website Inquiries (Qualified) – 0

By December 2021

• Website Traffic – 5,668 visits
• Organic Traffic – 58% 
• Ranked Keywords – 4,789
• Monthly Website Inquiries (Qualified) – 7

By December 2022

• Traffic – 18,025 visits
• Organic Traffic – 59% 
• Ranked Keywords – 22,298
• Monthly Website Inquiries (Qualified) – 13