Finally Remote Accounting

About the Client

Finally Remote Accounting is a financial management firm for design agencies and studios.

The Problem

1. Plenty of content but no traffic. They had been writing weekly blog posts without a clear strategy for one year. Most of the website was not indexed on Google or stuck on the 100th page which means none of that content brought in any traffic nor new business. Increasing organic website traffic was our first priority for Finally Remote Accounting.
2. Specialized services but generic marketing. The business is hyper-specialized however its website did not reflect that. Their target customer is principals of mid-size design and creative firms in Canada. Increasing their website traffic was one undertaking but ensuring that the traffic was hyper-targeted was another. This was our biggest challenge.

What We Did

Instead of writing new content or redesigning the website, we worked with what they had.

On the technical side, we fixed bugs, migrated the domain, created topic clusters, improved internal linking, and restructured the website.

On the content side, we optimized nearly 100 blog posts based on their website analytics and third-party keyword data. We rewrote titles, subheadings, metadata, and content to not only use keywords and SEO but also improve their overall market positioning. We wanted to make it clear that they aren’t financial professionals for everyone – only for designers and creatives.

The Outcome

“Findable is a true gem! The team is extremely knowledgeable, and simplifies SEO best practices for clients while supporting you to execute an SEO strategy that is achieved for your business. I would not hesitate to recommend Findable Digital Marketing to other businesses who need help with SEO.”

– Heather Purcell, CEO of Finally Remote Accounting