Quick Summary
At 24, Daniela thought marketing meant going viral—until she met Eduardo. As the sales guy tasked with closing her leads, Eduardo became her reality check. He didn’t care about 50,000 website hits; he cared about conversions. This shift from vanity metrics to lead tracking became the foundation of her approach at Findable. Now, she’s pulling back the curtain with "The Marketing Audit," a new video series where she breaks down real business data. No vibes, just results. It’s time to trade empty attention for actual growth.
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At 24, I landed my first job as a marketing manager.
In my first week, my boss introduced me to Eduardo, the company’s sales guy. My job was to give Eduardo leads. His job was to nurture and close them.
All month, I’d run social media, SEO, and email campaigns. Then Eduardo and I would meet on Zoom, and he’d walk me through his “lead tracking dashboard”.
Some months, Eduardo gave me a big pat on the back. “I got so many leads because of you!” Other months, he didn’t.
Leads over Virality
Working with Eduardo completely changed how I saw marketing.
Up until then, I thought marketing was about going viral.
But then I learn the hard way: what’s the point of 50,000 website hits if none of them turn into leads? Not all attention is equal.
That’s why, today, I talk about lead tracking all the time.
It’s the most valuable data you have. More useful than Google Analytics, Meta dashboards, or whatever shiny new software is trending.
Introducing: The Marketing Audit
I’m launching a 5-part video series called The Marketing Audit.
Starting tomorrow, I’m sitting down with 5 business owners. They’ll share their numbers (revenue, leads, goals), and I’ll break down what I’d do to improve their marketing. All based on data, not vibes.
Watch the videos on social media: Youtube, Instagram and LinkedIn.
I’d love to hear your thoughts!
And if you want to be part of the video series, just hit reply. I’m looking for 5 more volunteers.
Tchau,
Daniela
