Quick Summary
Are businesses really getting clients from AI search? Jeff’s construction company is. After a year of focused marketing, Callaway Construction grew from four inbound inquiries to seventeen. Most still came from Google, but a surprising slice came from ChatGPT. This post explores how getting clients from AI search is starting to happen for early adopters and why the trend is likely to grow as consumer behaviour shifts. AI tools are still much smaller than Google, but they are scaling quickly. For companies willing to adapt early, the opportunity is already appearing.
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I love taking pictures of my parents.
Firstly, because they’re cute and funny.
Secondly, because I know they won’t be here forever.
Dad? Easy.
Mom? She covers her face or ducks behind someone. If a camera appears, she disappears.
In the marketing agency, many of our clients are akin to my mom.
When the Camera Comes Out
Last year, we introduced social media as a service. In addition to SEO.
Everyone wants to grow their social media presence, but when it’s time to create content, many executives disappear. They say they’re not photogenic, not polished enough, not ready.
But the data tells a different story.
When we post a reel of a founder speaking directly to the camera or post the team photo on the website homepage, performance improves. Visitors stay longer, conversions increase, and engagement goes up.
In referral-based businesses, trust transfers from person to person. Online, trust transfers from screen to stranger. So when you hide your face, your website has to work much harder to build that trust.
Business First, Ego Second
Luckily, I found a trick for taking photos of my mom.
I realized that when I tell her the photo is for my brother, she immediately smiles. (And they say parents don’t have a favourite child…)
So here’s the reframe if you’re camera shy:
Remind yourself that the photo isn’t for you. It’s for your business: for stronger revenue and a healthier pipeline.
Just like I say, “It’s for Andre,” every time I point the camera at my mom, you can say, “It’s for my bank account.”
Your future clients care far less about how you look than you do. But they care a lot about knowing who they’re trusting.
See you next week,
Daniela
