Quick Summary
Like many high-end design firms, Lorla Studio built its foundation on a stunning portfolio and word-of-mouth referrals. Their exceptional work naturally brought in clients, but Laura Hur needed a more predictable pipeline to support her evolving business goals. Over three years, we partnered to build a sustainable marketing system for interior designers. By turning their website into an active salesperson and expanding into Instagram and email, their annual inquiries nearly quadrupled. It’s a testament to what happens when brilliant creative craft is backed by a deliberate, long-term growth strategy.
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Most high-end designers are told the same fairytale: build a beautiful portfolio and wait for referrals.
Lorla Studio did exactly that.
Laura Hur and her team create beautiful work, and referrals did come. But they weren’t predictable enough to support her growth goals.
So she decided to change that.
Three Years Later
★★★★★
“The work Daniela and the team have done with our SEO, social media, and email has made a tangible difference in our business and bottom line.
They’ve been flexible and forward-thinking as we adjusted our strategy based on what’s working and what’s not. I definitely recommend Findable.”
– Laura Hur, Principal, Lorla Studio
The 3-Year Glow Up
When we started, Lorla had one lead source: referrals. Today, they have multiple sources, and inquiries have nearly doubled year over year:
- Year 0: 23 leads
- Year 1: 51
- Year 2: 89
Here’s what we did:
Year 1: SEO + Website
We stopped treating the website like a coffee table book and started treating it like a salesperson.
- Got 50+ new client testimonials.
- Built webpages targeting “interior designer Washington DC” (now top 3 on Google).
- Published monthly blogs sharing stories behind the projects.
Year 2: Social Media
The following year, we took over Instagram.
- Shared project walkthroughs and team insights.
- Answered common client questions on video.
The result? The account grew from 18K to 21K followers, and about 7 inquiries came in from Instagram, including one $400K+ project.
Year 3: Email & GEO
This year, Laura doesn’t want more leads. She wants to move upmarket and attract higher-budget projects.
- Launch an email newsletter to stay top-of-mind with architects, realtors, and other strategic relationships.
- Show up in AI search results (think ChatGPT or Claude) when people search by design style, not just “designer near me.”
The Bottom Line
By hiring an external partner, Lorla Studio focused on their zone of genius – designing beautiful homes – while we built a marketing system that nearly quadrupled their inquiries in 36 months.
If you want more consistent, higher-quality projects, you need a system behind them. Reply to this email or book a call here.
See you next next Thursday.
Tchau,
Daniela
