Quick Summary
Asking for reviews shouldn’t feel awkward—it should be a simple, strategic habit in your business. In this newsletter, we share a real-life moment (at the nail salon!) that inspired a better way to ask for client feedback. You’ll get a copy-paste review request script you can use immediately, plus practical tips for making reviews more visible and credible. Whether you’re a designer, builder, or other service provider, this is your reminder: reviews aren’t just nice—they’re powerful. If you don’t ask, no one else will. So start today—with just one.
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I’ve learned more about sales in the nail salon than in business school.
Right after my manicure, my nail tech asked if I’d leave a Google review. I said, “Sure, when I get home.”
Without missing a beat, he pulled out a QR code, leaned over the table, and started tapping and scrolling on my phone. Before I knew it, he’d already left a 5-star review—for himself—on my phone.
It was bold. But also… refreshing.
He knew what many business owners forget: reviews matter. Not just for trust, but for online visibility.
Reviews make up 16% of Google’s local ranking algorithm … the third most important factor according to BrightLocal’s research study.
So, if you want to show up on Google (or ChatGPT) when someone searches “landscape designer in [CITY],” start asking for reviews.
The copy-paste script
Here’s a script you can copy and send to a past client today:
Hey [CLIENT],
Working with you was such a highlight. I’m trying to fill my calendar with more great people like you—and reviews help a ton.
Would you mind leaving a quick Google review? Just a few lines about what we worked on, why you hired us, or what changed after. Even better if you mention “best landscape designer in CITY” or include photos.
Here’s the link: [Insert link]
Thanks again. Truly appreciate it.
—[YOUR NAME]
That said, some clients may prefer if you write the review for them to copy-paste. And asking in person always outperforms email.
Then what?
Once you’ve got the review:
- Use it. On your homepage, in sales proposals, or an Instagram post (here’s an example of how Filomena did for our IG account). Use reviews wherever trust matters.
- Respond to all reviews. Check out how Ritz Carlton responds to even 1-star or fake reviews on Google Maps: gracious, personal, always on-brand. They understand future and potential clients will see and judge them based on their reviews and responses.
- Ask often and ask quickly. From clients, vendors, collaborators—even employees. Get into the habit of asking everyone when the pot is hot.
Many of us treat reviews and referrals like a once-every-few-years kind of thing.
One big ask, then silence. But asking for reviews (or referrals) should be a simple habit we build into how we work. Like my nail tech.
And you know what? If you don’t ask, no one else will.
So today, make it simple. Ask for just one review.
See you Thursday,
Daniela
